ZoomInfo Technologies Inc. Discusses Growth Strategy and Product Innovations at Bank of America Global Technology Conference 2025
Key Takeaways
TL;DR: ZoomInfo (now trading under GTM) is rebranding to emphasize its full-scale Go-To-Market intelligence platform while strategically shifting resources to grow its high-retention upmarket biz, drive significant growth via AI-powered Copilot and DaaS, and expand FCF through margin expansion and buybacks.
- TICKER & BRANDING
- Ticker Change: Rebranded from ZI to GTM ~2.5 weeks ago to reflect the co’s evolution from a contact data provider to a comprehensive Go-To-Market intelligence platform.
- Message: The change serves as an efficient marketing campaign to shift market perception toward advanced sales, marketing, talent, and ops solutions.
- GROWTH ALGORITHM & RETENTION
- Net Dollar Retention (NRR): Currently at 87% in Q1, up slightly from Q4 and prior 85% levels. Mgmt aims to push NRR into the 90s, critical for achieving low-to-mid SD annual growth.
- Upmarket vs. Downmarket:
- Upmarket: Defined as cos w/ 100+ employees, accounting for 71% of biz now w/ targeted growth to 75%-80% over the next 2–5 years. These customers boast higher renewals (mid-90s to 100–105%) and better long-term value.
- Downmarket: Customers w/ ≤99 employees; deliberate resizing is underway w/ a focus on efficient, product-led acquisition to support the broader data network.
- DaaS (DATA AS A SERVICE)
- Model & Growth:
- Operates on a data cube pricing model, where subscription fees depend on the volume of data records managed.
- The DaaS offering is one of the fastest-growing products, +20% YoY and now represents over 10% of the biz compared to a year ago.
- Expansion Oppt'y:
- Emphasizes a land and expand strategy—driving value expansion within existing clients and cross-selling to non-DaaS ZoomInfo customers.
- Increasing demand for third-party data integration to support internal AI initiatives.
- COPILOT & AI INTEGRATION
- Adoption & Use Case:
- Copilot adoption has been described as a “rocket ship” driven by solving pain points like scattered data and cumbersome workflows.
- It shifts from a pull to an intelligent push model, providing daily “best next actions” for sales and account mgmt by blending third-party and first-party data.
- Competitive Differentiation:
- Agentic AI: Offers a unique, integrated platform distinct from standard CRM agents by supporting outbound, full-cycle sales and account mgmt applications.
- Internal Adoption: ZoomInfo’s own teams are heavy users, w/ significant increases in account mgmt efficiency—highlighting its potential as an efficiency tool for clients.
- SALES & PIPELINE STRATEGY
- Sales Compartmentalization:
- New segmentation: enterprise account execs focus exclusively on upmarket deals, while downmarket teams handle high-volume, high-velocity customers.
- Reallocation of sales capacity supports longer, deeper sales cycles in the upmarket, reinforcing improved retention and overall growth.
- Pipeline Trends:
- Seasonality: Pipeline peaks in Q2 and Q4, driven by structured go-to-market initiatives and aligned w/ major conference seasons (e.g., Oct–Nov).
- FREE CASH FLOW & MARGIN EXPANSION
- FCF Guidance:
- Co guided to generate ~$430M in unlevered FCF in 2025, w/ ~$325M–$350M available after financing (approx. 45% cash interest).
- Growth Levers:
- Strategies: Top-line growth, expansion of OP margins (targeting mid- to high-30s%), and aggressive share buybacks to enhance levered FCF per share.
- COMPETITION & MARKET POSITION
- Competitive Landscape:
- In the downmarket, competition exists from lower-cost, lower-quality providers, but head-to-head comparisons are less relevant in the upmarket where customers prioritize data quality, AI integration, and data privacy.
- Key Differentiators:
- The tech and compliance investments set ZoomInfo apart, esp. among large enterprise customers less sensitive to pricing but demanding robust, integrated solutions.
- OTHER NOTES
- TRAs (Tax Receivable Agreements):
- Explained as a liability arising from the deferred tax asset following the C Corp conversion; details are available in the latest 10-Q.
Overall, the discussion emphasized a strategic realignment of resources toward higher-quality, upmarket clients supported by innovative AI and data solutions, reinforcing a path to improved growth, profitability, and sustained FCF generation.
Call Q&A
- Koji Ikeda: What does ZoomInfo do and what opportunities are you looking at?
- Michael O'Brien: ZoomInfo is a go-to-market intelligence platform that combines best-in-class data and AI-powered tech to help businesses find the right buyer at the right time, accelerating customer acquisition and expansion.
- Koji Ikeda: Why did you change your ticker from ZI to GTM?
- Michael O'Brien: We changed the ticker to GTM to reflect our identity as a Go-To-Market intelligence platform and to efficiently market our expanded capabilities beyond just being a contact data provider.
- Koji Ikeda: How do you think about the growth algorithm and long-term growth rate for ZoomInfo?
- Michael O'Brien: We aim to improve NRR to the 90s, achieve low to mid-SD annual growth, and maintain stable OP margins in the mid- to high 30s, aiming for a Rule of 40 co.